Shareaholic.com | JanetAronica.com | @JanetAronica
Janet Aronica is the Head of Marketing for Shareaholic, one of the top 20 most popular WordPress plugins and fastest growing content sharing and discovery tools for publishers with more than 200,000 websites using its tools, reaching more than 270 million people each month. Janet focuses on user acquisition and public relations efforts, relying heavily on growing community through content. Prior to Shareaholic Janet was a Marketing Manager at HubSpot, where she worked on lead generation through social media. Janet joined HubSpot through its acquisition of oneforty, where she ran community and marketing efforts. Janet is originally from Buffalo and graduated from St. John Fisher College.
Child’s Play Communications | Mom Market Trends | @ChildsPlayComm
Stephanie Azzarone is founder and president of Child’s Play Communications, the first agency to specialize exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Child’s Play will celebrate its 25th anniversary in 2013.
Stephanie is creator of the award-winning Team Mom™ blogger network, the voice behind the blog Mom Market Trends, a regular contributor to Engage: Moms and publisher of the newsletter Marketing Communications: Moms. She has been a speaker at numerous conferences, including BlogHer, SheCon, Marketing to Moms, Digital Kids, Kid Power and Toy Fair. Stephanie has also written about or been quoted on the subject of marketing to moms, especially through social media, in dozens of publications, from PR Week to The Wall Street Journal. In 2010, Stephanie was named the winner of the Bulldog Reporter Social Media Innovator of the Year Award.
Prior to launching Child’s Play, Stephanie was vice president and manager of editorial services at the Rowland Company, a top-10 firm, and vice president and assistant director of the marketing communications department at Hill + Knowlton, at the time the country’s largest public relations agency. Before that, she was a freelance reporter for publications such as The New York Times and New York magazine.
At Child’s Play, Stephanie has represented companies and organizations that are leaders in their fields, including Disney, Warner Bros. Consumer Products, Hewlett Packard, Hasbro, Reading Rainbow, Parents magazine, The Wildlife Conservation Society and Sylvan Learning Center.
Bloganthropy.org | Element Associates | @BuzzMommy
Debbie is the co-founder of Bloganthropy.org and one of the bloggers behind Mamanista.com. Bloganthropy.org empowers bloggers to become philanthropic leaders in their communities. Through their annual and monthly awards, Bloganthropy.org recognizes bloggers who effectively use social media for social good. Debbie is a partner at Element Associates, where she leads online marketing, affiliate marketing and social media initiatives for their clients. She also is the Social Media Director at Child’s Play Communications. Debbie’s experience as both an affiliate manager and an affiliate makes her uniquely suited to presenting at Springboard. Debbie has more than a dozen years of experience in online marketing, business development, product management and affiliate marketing for brands such as Expedia and Travelocity. Debbie graduated Magna Cum Laude and Phi Beta Kappa from Yale University with a Bachelors and Masters in History.
Charlene Chronicles | Metrowest Mamas | @charchronicles
Charlene is a lawyer, turned blogger at CharleneChronicles.com, where she writes about style, health, home, travel, technology and parenting. Charlene has spent over 15 years developing health care laws and regulations in Massachusetts. She has worked for Harvard Pilgrim Health Care; the Commonwealth Health Connector; the Federation of State Medical Boards; the Massachusetts Legislature; and the White House. In addition to her law degree, Charlene has degrees in Economics and Political Science, is a certified aerobics instructor.
As Charlene puts it, her blog, Charlene Chronicles, “just happened”, but her love for it has become her full time occupation. She also founded Metrowest Mamas and considers time spent on Twitter (@CharChronicles) and Facebook (CharleneChronicles) as a business necessity. (At least, that is what she tells her family and friends.)
Charlene is known for her practical approach to law, but she occasionally steps away from the computer so she can experience the awesomeness that is her husband, two kids, two dogs and the occasional long run.
Ms. Informed | Mint Green Marketing |@alyssadver
Alyssa ignites women’s and business groups including the Diversity Summit at the UN, Women’s Congress, Family Business Centers, Downtown Women’s Clubs, Ladies Who Launch, SuperMompreneur and oodles more. She is frequently Ms. Represented as an expert in print, radio, TV, WebTV and online media. Even her own articles often get Ms. Construed by the editors of BusinessWeek, Forbes, Entrepreneur, Chief Marketer, and many others that have published her work. American Express and BusinessWeek have recognized her entrepreneurial accomplishments despite her boardroom Wharton training. Her businesses success includes the recession-defying consulting firm Mint Green Marketing and her do-it-yourself book, No Time Marketing.
When she is not evangelizing about woman’s confidence, Alyssa delights in her 2 delicious sons and eccentric rescue pooch. A competitive badminton player and BodyCombat addict, she uses these to offset her enthusiasm for wine, beer and most any food. With her unusually patient husband, they live in the Boston area though, being native New Yorkers with bad attitudes about pizza, bagels and the letter ‘r’.
Mommycosm | Shakti Revolution | @Mommycosm
Kim Grenon is a veteran Mom blogger from the Seacoast of New Hampshire and a founding member of Boston Parent Bloggers. She describes Mommycosm.com as an online world where motherhood is fueled by yoga & pilates… or Yoda, pie and lattes, depending on the day.
Kim is also a videographer, high school softball coach and recent graduate of Rasamaya yoga teacher training. She is passionate about inspiring women to lead empowered lives.
Family Travel Magazine | Mom’s Favorite Stuff | @JodiGrundig
A mom of two with an MBA in finance and over ten years of corporate finance experience, Jodi Grundig is a sought-after brand ambassador, travel writer, mom blogger and brand consultant.
Jodi has been blogging since 2007, when she founded the popular mom review blog Mom’s Favorite Stuff. In 2010, she co-founded Boston Parent Bloggers, which now has over 200 members. Jodi is currently a featured mom blogger on KMart’s Playdate Spot and was featured on ConAgra’s ClubMum.net. Over the past few years, she’s been a spokesmom/ambassador for ConAgra foods, a Totsy Moms Committee member, managing editor of The Parenting Connection, a Yahoo! Get it Guide Guru, and an ambassador for Aveeno and Upromise. She is currently serving her third year on the Walt Disney World Moms Panel.
Mobile Web and App Development Class, Elms College
Dr. Beryl Hoffman is an assistant professor in Computer Information Tecnology at Elms College in Chicopee, MA. She has a BA degree from Wellesley College and has MSE and PhD degrees from University of Pennsylvania in Computer Science. Her research interests include artificial intelligence, computational linguistics, and educational technology. She enjoys utilizing App Inventor as an educational tool to teach the design and programming of mobile apps to her students.
Amy Renea Kauffman
A Nest for All Seasons | Amy Renea on Pinterest | @amyreneakAmy Renea is a freelance writer, designer and editorial photographer, based in Hershey, PA. As a design writer for HOUZZ and a craft designer for Crafts Unleashed, Amy splits her time between discovering architectural gems and being covered head to toe in glitter. Amy’s work has been seen in a variety of outlets including the Nate Berkus Show, FORBES, Garden Design and Hobby Farm Home. She recently won the Cottonelle Design Board Competition via Apartment Therapy and was voted a Reader’s Choice Blogger by Babble.
When Amy isn’t blogging, she’s chasing around three little boys and eight crazy chickens in the backyard. When she gives up the chase, you’ll find her sipping on dandelion tea on the back porch. Get behind-the-scenes photos, inspiring ideas and more by following along on Facebook, Pinterest, Twitter or Instagram!
Clever Girls Collective | @DearBadKitty
Cat Lincoln, Co-Founder and Chief Operating Office of the Clever Girl Collective, is a respected marketing professional and lifestyle blogger with over 20 years of experience leading strategic marketing, brand, and creative programs for Fortune 500 companies. During tenures at ADP and Wells Fargo she directed B2B and B2C initiatives, and her responsibilities included managing in-house and external creative teams as VP of Marketing.
As a nationally-recognized blogger, her work has been published on AOL Lifestyle sites including StyleList, and GreenDaily, and travel site UpTake. She also posts on her personal blog, wishboneclover.com.
Cat speaks often on topics including the importance of metrics, using traditional marketing tools in social media channels, and how bloggers can work with brands, at conferences including CES, Mom 2.0 Summit, Reviewers Retreat, and the Radian 6 Users Conference.
When she’s not working, Cat enjoys traveling and photography, and has a not-so-secret addiction to reality TV which she live tweets from @DearBadKitty.
The Social Craft | @cindymeltz
Cindy Meltzer is an experienced social media strategist with extensive experience creating and growing highly engaged online communities using social channels such as Facebook, Twitter, YouTube and Pinterest. She is also skilled in digital content creation and curation and online event programming.
In 2009, Cindy spearheaded social media marketing and online community strategy at Isis Parenting, a Boston-based company that offers retail products and educational programming for expecting and new parents. As Community Manager, and later as Director of Community & Social Media, she built and maintained the brand’s Facebook, Twitter, YouTube and Pinterest channels. She revitalized the company blog, turning it into an expert-driven content hub for thousands of parents. She also founded the Isis online education program to increase brand awareness outside of the Boston market. Cindy established vendor partnerships with international brands to collaborate on digital marketing campaigns and created and managed a successful brand ambassador program. In 2012 Cindy founded The Social Craft consulting firm to offer parenting and family-oriented brands social media marketing and community-building expertise that translates to true engagement and measurable results.
Cindy’s work in social media marketing has been nationally recognized in online publications. She has presented case studies at business and technology conferences and to professional groups. Cindy has Master’s degrees in education and social work and a diverse background as an educator and policy analyst.
If you’re looking to sign-up for the consulting session with Cindy, you can do so here: http://springboardconsult.eventbrite.com/.
The Blogger Connection | Ready4Air | @TVProducerDeb
Multimedia producer Deborah Mitchell accesses her extensive career in television fusing traditional media skills with social media tools to provide guidance to aspiring online personalities in polishing and expanding their brand identity. Mitchell maintains that though communication technology continues to change, producing informative, engaging and accurate content remain cornerstones of a successful on-air or online presence on every platform.
Working closely with the producers of the 2012 Shorty Awards, Debbie connected the show with brands for sponsorship and personalities to appear at an event considered “the Oscars of Twitter,” by The New York Times.
Mitchell’s transition from producing traditional national television expanded into the creation of Deborah Mitchell Media Associates in 2010 and co-founding The Blogger Connection in 2012, both of which involve connecting brands and bloggers with event and conference sponsorship opportunities, television placement on local and national programs, media training, social media branding. With an emphasis on preparing talent for on-air and generating story and promotional ideas, Mitchell is proficient in tailoring existing video and live productions onto various platforms. Her expertise also includes segments and series that specialize in lifestyle and human interest stories.
Having worked with such top talent as Barbara Walters, Susan L. Taylor, Geraldo Rivera, Regis Philbin, Kathie Lee Gifford, Bryant Gumbel, Harry Smith, Hannah Storm, Rene Syler, Maggie Rodriguez and Julie Chen Mitchell is now prepared to take her years of production expertise to the next level in the social media world.
A member of the Producers Guild of America (PGA), the James Beard Foundation Broadcast and New Media Awards Committee the Emmy Award nominated Mitchell isa graduate of Fordham University’s Media Studies Program and lives in New York City.
SelfishMom.com | Blogging Angels | @selfishmom
Founder of SelfishMom.com, Amy was named Babble.com’s Funniest Mom on Twitter for 2010 (@SelfishMom) and is currently on WorkingMother.com’s list of the fifteen most powerful women in social media. Amy lives in Brooklyn with her husband and two kids.
Shareaholic.com | Socialtorials.com | @gsosk
Ginny Soskey is the Marketing Manager at Shareaholic where she balances the roles of editor of the Shareaholic blog, community manager for the social media profiles, and coordinator for industry events. In previous positions, she designed social media strategies for non-profit, real estate and communication clients and managed their social media profiles.
360PR.com | @laura360
Laura launched 360PR in 2001, following a career in global agencies and stints in corporate and non-profit communications. Over the past 25 years, Laura has advised some of the most recognizable and trusted consumer brands. Under her leadership, 360PR was recently named Boutique Agency of the Year and a Best Agency to Work For.
Laura created The 360PR MomSquad®, the agency’s proprietary network of influencer-moms, and was responsible for some of the very first “blunches,” bringing bloggers and brands together on behalf of Disney’s Family.com, PBS KIDS, Peapod by Stop & Shop and countless others. Prior to launching 360PR, Laura was vice president of public relations for a division of Hasbro, Inc., served as Director of Marketing & Public Relations at the Isabella Stewart Gardner Museum, and worked for two PR firms in Washington, D.C.
Laura is a member of The Board of Directors for The Council of PR Firms and has been a featured speaker at M2Moms, The Society of New Communications Research, BlogHer Boston and other best practices forums. She earned her Masters in Public Communication at American University in Washington, D.C., and is a graduate of the University of Massachusetts. For more, visit 360PR.com.
DerekWilmot.com | @derekwilmot
Photographer, multimedia producer, and co-founder of Toyqueen.com whose clients have included celebrities and fortune 500 companies.